Score every partnership
like an analyst.
8 dimensions · D1 gate + 24 scored questions · Deterministic RAG (Red / Amber / Green) score + prioritised remedy plan. Free. No account needed.
Partner Success Score
out of 48 points
Dimension breakdown
Top priority action
Resolve D3 business-model misalignment — document the revenue-share and margin architecture and confirm commercial incentives are aligned before proceeding.
Illustrative sample — your actual score is generated from your answers in ~10 minutes
Trusted by GTM leaders at
How it works
From blank page to
scored partnership
in 10 minutes.
The free assessment needs no account. A fixed, auditable rubric applied to your answers — every number traceable back to the spec.
Step 01
Answer 24 targeted questions
Work through 8 structured dimensions — from partner prioritisation to co-marketing readiness. Takes about 10 minutes and requires no prior data.
Step 02
Get your RAG scorecard instantly
A D1 gate check, 8 dimension scores, a 4-layer meta-score (Strategic Fit · Commercial Interlock · Execution Readiness · Governance Maturity), and an overall RAG verdict — computed from a fixed rubric, not an LLM.
Step 03
Receive your prioritised remedy plan
Every amber or red dimension generates specific, ranked remediation tasks. Your score and remedy plan are shown instantly after you submit your details.
What gets scored
8 dimensions.
Every angle covered.
Each dimension maps to a distinct failure mode in indirect GTM. D1 is a hard gate — a Red score stops the assessment and focuses remediation there first.
Partner Prioritisation Gate
Weighted gate across 5 core criteria. A score below 3.0 is a Red Gate — all further GTM investment pauses until resolved.
5 weighted criteria · 2 binary flags
Strategic Intent Alignment
Intent misalignment is a leading cause of partnership drift. Scored across co-sell motivation, exclusivity stance, and strategic horizon.
Business Model Alignment
Revenue model compatibility, margin architecture, and commercial incentive alignment between both organisations.
Capabilities & Technology
Capability gaps are structural — do not scale until minimum viable enablement is in place. Covers technical depth, certification, and tooling.
Governance & QBR Cadence
Partnerships without formal governance tend to drift. Scored on meeting cadence, escalation paths, and shared accountability frameworks.
Volume, Value & Exit Logic
Shared V+V forecasting, pipeline commitments, and defined exit criteria. No exit logic = no leverage when performance slips.
In-Life KPI Management
What separates partnerships that scale from ones that stall. Covers attribution, reporting hygiene, and operational dashboards.
Co-marketing Readiness
The demand generation engine of indirect GTM. Joint MDF, field activation, and content ownership scored for execution readiness.
Why trust the score
Built on a fixed rubric.
Not a black box.
Deterministic
Every score traces to a fixed, published rubric and your answers. Run it twice with the same inputs — you get the same number.
No data sold
Your answers and contact details are stored on our own servers and never sold or shared with third parties. No marketing lists, no data brokers.
Fully auditable
Every dimension, weight, and band threshold is documented — the kind of traceable, explainable scoring that opaque AI tools can't offer.
Free forever
The free assessment has no expiry and no credit card. Create an account to save results, track partners over time, and access the consultant workspace.
Ready to score your first partnership?
Free assessment · No account needed · Results in 10 minutes